University Instructor

Marketing Educator

California State University, Chico
California Polytechnic State University, Humboldt

Publication Review

Retailing Management

Series: MCGRAW HILL/IRWIN SERIES IN MARKETING
Publisher: Irwin Professional Pub; Subsequent edition (September 1, 1994)
ISBN-10: 0256136610
ISBN-13: 978-0256136616

Provided instruction at two California State University Campuses where I delivered over 4,000 lectures on 26 subject matters.

Survey of Marketing
Sales Force Management
Introduction to Databases
Retailing
Management of Organizations
Internship and Cooperative Education
Managing Personal Success
Enterprise Technology

Project Management
Integration
Understanding Global Business
Senior Seminar in Applied Strategic Decision Making
Personal Effectiveness
Marketing on the Internet
Introduction to Management Information Systems

Media Production

The California Real Estate Update is a podcast series that helps buyers, sellers, and investors of real estate to stay informed of the latest trends.

Real Estate Markets Ready to Bloom

This week we got good news for home buyers and sellers in two separate reports from CoreLogic.

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The Power of Landscaping

Landscaping is a big part of curb appeal and can have a big impact on price.

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Protect Your Smart Home from Hackers

The Wall Street Journal recently reported that 45% of respondents in a survey owned smart-home technology.

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Americans Want Animals in the Home

Today we look at how animals in the home can impact real estate.

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California Real Estate Update
Protect Your Smart Home from Hackers
California Real Estate Update
Americans Want Animals in the Home
California Real Estate Update
Real Estate Self-Directed IRA

previous episodes

Marketing Campaigns

Results-Driven Campaigns that help you can reach your target audience and drive brand awareness with better results.

Marketing is Personal, It is about people.

It is not about SEO, SMS, or other acronyms. Let us make your marketing efforts better, more affordable, more effective and a lot more fun.

Conversational Marketing
Use of communication platforms and messaging apps to connect directly with prospects and clients at each stage of the sales funnel.
Integrated Email Marketing
A planned and scheduled series of emails used to cultivate new leads and add value for your current customers.
Media Production and Marketing
Simple, affordable infomercials and other social media strategies, video production, and digital marketing.
Rebranding and Repositioning
Designed to reestablish your brand to existing customers, expand your offerings, or expand into new markets.
Referral Marketing
Referral marketing programs leverage recommendations and word of mouth to help grow their practice.
Search Engine Marketing
A digital marketing strategy planned and designed to increase the visibility of a website.
SEO Campaign
A focused campaign to improve a website’s search engine rankings with keywords, publishing content, and creating backlinks.
Social Media Marketing
Content is created and published to increase SEO and generally market the business.
UGC Marketing
Yelp and Google reviews, testimonials, Facebook comments and other user content.