Email remains one of the most effective channels for nurturing leads and retaining customers. A robust email strategy involves:

• List Building & Segmentation: Capturing email addresses through lead magnets and segmenting audiences for personalized messaging.
• Automated Workflows: Setting up drip campaigns, welcome series, and cart abandonment triggers.
  A/B Testing & Optimization: Refining subject lines, CTAs, and layouts to maximize open and click-through rates.
• Analytics Reporting: Tracking metrics like conversion rates and ROI to refine future campaigns.